I believe you said at the beginning that one of your bombs was sponsoring or talking to your relatives and you went through the hot dog stand example. At the end of the call, someone asked you about going international, and you said that you have sponsored someone locally and then they introduced the business to their relatives. Aren't those two examples contradictions of what you did and what you are telling people? Thanks, Reply to this
One situation refers to building a business in your own country where you speak the language and share the same culture. It is not difficult to find people who become your warm market because you share something in common. In other words, you grow your warm market list from the very beginning rather than recruiting your few friends and family and then feeling like you've failed when they refuse to join.
The international situation involves expanding into an entirely different market and culture than the one you are in and you must rely on people who are trusted by their own culture locally to open a new market. Let's say your company is opening in Asia. In order to participate, you recruit someone who owns a successful business locally and who was originally from Asia. They are entrepreneurial in spirit and are well connected. You recruit them based on their ability to contact their connections in Asia and bring those connections on board to open Asia. That North American person who has connections in Asia generally will contact his friends and family who are entrepreneurs. He trusts them and that is absolutely critical at such a distance and when there is very little control on his part.
There is a huge difference between the activities of a brand new distributor who is being encouraged to talk to his friends and relatives as if they were his primary market and an expansion plan which encourages local distributors to recruit people of other ethnicities who will, in turn, will contact family and friends in the new international market. Our goal, once the expansion of your downline has occurred in that country, is to teach those people that they need not depend on merely friends and family, but rather they have a huge market, as do people in every country.
I highly encourage any distributor who finds herself in a company that is prepared to expand into a new country, to seek out people with ties to that country. Often those people you seek will have relatives who can develop organizations. Many companies expand into International markets and many don't. In those circumstances where new distributors have an opportunity to recruit internationally, it makes sense to encourage them to find people locally who can advise all of their friends and family back home of the coming opportunity.
My experience in Asia and Europe has also demonstrated to me a significant cultural difference between families in North America and abroad. The United States is about individualism and rugged entrepreneurialism. Everybody is a potential sales person and everybody else is a potential buyer. In Asia and Europe, I noticed a great deal of family networking. When someone requested family members to review a business opportunity, it often became a social event with food and drink and laughter, as opposed to a straight business meeting. Unfortunately, I receive calls every week from people who are very reticent about approaching friends and family members with any business opportunity. Some potentially great networkers actually refuse to proceed in this business if they have to face the embarrassment of attempting to recruit and sell to their loved ones.
Right or wrong, this is a fact of North American culture.
1/25/2008 5:15 PMDavid Holland wrote:
maybe the best one yet, once again Mark gets straight to the point and cuts out all the fluff. We recommend the Holy Grail to all our Associates. Great job Reply to this
1/25/2008 8:53 PM
Horst Stresing wrote:
It took me a while to finally listen in on this, yes I did like it, I'm simply still struggling to establish my domain name and logo, it simply s not easy for me... Horst Reply to this
MARL: YOU ARE RIGHT ON AGAIN KEEP UP THE AWESOME WORK CAN'T WAIT TO GET VOL 4
JIM
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Mark:
I believe you said at the beginning that one of your bombs was sponsoring or talking to your relatives and you went through the hot dog stand example.
At the end of the call, someone asked you about going international, and you said that you have sponsored someone locally and then they introduced the business to their relatives.
Aren't those two examples contradictions of what you did and what you are telling people?
Thanks,
Reply to this
Excellent question Enrique.
One situation refers to building a business in your own country where you speak the language and share the same culture. It is not difficult to find people who become your warm market because you share something in common. In other words, you grow your warm market list from the very beginning rather than recruiting your few friends and family and then feeling like you've failed when they refuse to join.
The international situation involves expanding into an entirely different market and culture than the one you are in and you must rely on people who are trusted by their own culture locally to open a new market. Let's say your company is opening in Asia. In order to participate, you recruit someone who owns a successful business locally and who was originally from Asia. They are entrepreneurial in spirit and are well connected. You recruit them based on their ability to contact their connections in Asia and bring those connections on board to open Asia. That North American person who has connections in Asia generally will contact his friends and family who are entrepreneurs. He trusts them and that is absolutely critical at such a distance and when there is very little control on his part.
There is a huge difference between the activities of a brand new distributor who is being encouraged to talk to his friends and relatives as if they were his primary market and an expansion plan which encourages local distributors to recruit people of other ethnicities who will, in turn, will contact family and friends in the new international market. Our goal, once the expansion of your downline has occurred in that country, is to teach those people that they need not depend on merely friends and family, but rather they have a huge market, as do people in every country.
I highly encourage any distributor who finds herself in a company that is prepared to expand into a new country, to seek out people with ties to that country. Often those people you seek will have relatives who can develop organizations. Many companies expand into International markets and many don't. In those circumstances where new distributors have an opportunity to recruit internationally, it makes sense to encourage them to find people locally who can advise all of their friends and family back home of the coming opportunity.
My experience in Asia and Europe has also demonstrated to me a significant cultural difference between families in North America and abroad. The United States is about individualism and rugged entrepreneurialism. Everybody is a potential sales person and everybody else is a potential buyer. In Asia and Europe, I noticed a great deal of family networking. When someone requested family members to review a business opportunity, it often became a social event with food and drink and laughter, as opposed to a straight business meeting. Unfortunately, I receive calls every week from people who are very reticent about approaching friends and family members with any business opportunity. Some potentially great networkers actually refuse to proceed in this business if they have to face the embarrassment of attempting to recruit and sell to their loved ones.
Right or wrong, this is a fact of North American culture.
I hope this clarifies the situation for you.
Mark
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maybe the best one yet, once again Mark gets straight to the point and cuts out all the fluff. We recommend the Holy Grail to all our Associates. Great job
Reply to this
It took me a while to finally listen in on this, yes I did like it, I'm simply still struggling to establish my domain name and logo, it simply s not easy for me... Horst
Reply to this
Excellent. Thank you
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